ZAMP, a publicly traded enterprise and a leading multi-brand restaurant operator, needed to advance its AI strategy to boost operational efficiency, speed up decisions, and modernize core processes across hundreds of restaurants. The company operates iconic global brands in the Brazilian market — Burger King, Starbucks, Subway, and Popeyes Louisiana Kitchen. While ZAMP had strong digital capabilities and early AI adoption, impact remained fragmented, with initiatives spread across teams and not yet governed by a unified enterprise AI strategy.

To create scale with consistency, ZAMP partnered with Indicium AI to run our AI Enablement framework. The strategic assessment mapped the brand’s current AI maturity, identified high-value opportunities across operations, supply, pricing, and performance, and produced a structured roadmap to build a governed, enterprise-wide AI transformation. Burger King and Indicium AI are now advancing through the next steps of this framework, activating the roadmap and building the capabilities that support AI at scale.

“The work exceeded my expectations. We needed a clear, actionable AI roadmap to guide our next steps, and your assessment delivered exactly that. It gave us sharp visibility into our metrics, our maturity, and the actions that create the most value for the business. Truly exceptional.”

Damazio Teixeira, Head of Generative AI & Innovation at ZAMP

Indicium AI’s AI Enablement Framework: How the Transformation Unfolds

Indicium AI’s AI Enablement framework moves enterprises from experimentation to production with one structured model. It combines strategy, capability building, and delivery under governed execution.

1. Strategic Assessment

Indicium AI benchmarked ZAMP’s maturity across People, Organization, and Data. The work identified capability gaps, governance needs, and the highest-impact AI opportunities.‍

Delivered to ZAMP:‍

• Maturity heatmap
• Criteria for opportunity prioritization, designed to maximize revenue impact
• Multi-horizon AI roadmap
• Impact-vs-complexity analysis
• Recommendations for operating model and AI Center of Excellence (CoE)
• Initiative prioritization to evolve the AI architecture

This stage now opens the path for capability building and structured execution.

2. Training & Enablement

This phase builds the internal skills needed for scale.

Completed so far:
• Skills and role mapping for a hybrid delivery model
• Identification of literacy and capability gaps for different audiences: executives, business-area leaders, and technical teams

Next steps:
• Executive alignment on governance and value tracking
• Engineering upskilling on AI stacks, MLOps, and LLMOps
• Practical training for teams adopting Everyday AI and low-code/no-code AI tools

This work turns AI into an enterprise-wide capability instead of isolated pilots.

3. Delivery & Scale

The final phase takes AI to production with governed, reusable patterns.

Upcoming with ZAMP:
• AI Center of Excellence (CoE) activation with roles and guardrails
• Technical blueprint for AI and automation delivery
• Rapid value generation for business areas through low-code/no-code AI tools
• Clear scope attribution for developments across traditional RPA, low-code/no-code AI tools, and the AI Platform for robust use cases.
• Platform-ready implementation of high-impact cases
• Reusable components and AI baseplanes
• Governance, security, and monitoring standards

This stage converts strategic direction into enterprise-scale operations with consistency and speed.

“We now have a much clearer view of what it takes to scale AI. Indicium AI gave us the structure and the support to start moving fast with confidence.”

Bruno Garcia de Almeida, IA & Data Products Coordinator at ZAMP

From Assessment to Advantage: What ZAMP Gains Next

With the AI Enablement assessment, ZAMP now has:

• A unified AI vision connected to business priorities
• A roadmap that accelerates adoption and prepares the enterprise for scale
• A structured delivery model supported by governance, capability building, and platform standards
• A value-measurement and ROI framework to guide investment and track business impact
• A high-impact pipeline that concentrates investment where results advance fastest
• A foundation to transform AI into a long-term competitive edge across restaurant operations and corporate functions

ZAMP and Indicium AI are now advancing to the next phase of the AI Enablement framework. The work focuses on activating the roadmap, strengthening the operating model, and building the capabilities that support enterprise-scale execution. This next stage transforms strategic direction into real delivery, guided by the same structure and partnership that shaped the initial assessment.