INDUSTRY EXPERTISE
Media
Modernize Media Data. Maximize Audience Intelligence.
Unify fragmented data to accelerate insights and build AI-driven products that fuel engagement, growth, and agility.
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X
Faster
Delivery
Delivery
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%+
Performance
Improvement
Improvement
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%+
Reliability
& Accuracy
& Accuracy
Maximize
Audience Insights
Analyze behavior to improve engagement and retention.
Optimize
Ad Monetization
Use data to enhance targeting and revenue potential.
Improve
Content Strategy
Leverage insights to refine distribution and performance.
Unify
Data Ecosystems
Integrate sources for a single view of audience and revenue.
PROVEN EXPERTISE
Modern Data Solutions for the Speed and Scale of Media
We design and implement data platforms, products, and AI solutions that improve audience insights, boost monetization, and drive operational efficiency.
Data Platform
Optimization
Optimization
Improve performance, cost efficiency, and scalability across analytics pipelines and content workflows.
Data Migration
Acceleration
Acceleration
Migrate from legacy reporting tools and fragmented systems to cloud-native platforms like Databricks and Snowflake to improve speed, unify access, and reduce technical debt.
AI-Enabled Data Product
Development
Development
Build predictive and operational data products for use cases like audience segmentation, churn prediction, ad performance, and recommendation engines.
AI & Analytics
Enablement
Enablement
Deploy the infrastructure, tooling, and workflows that support ML experimentation, model deployment, and scaled AI adoption across editorial, marketing, and revenue teams.
Governance, Observability
& Cost Optimization
& Cost Optimization
Implement controls, cost efficiency models, and monitoring to ensure trust, visibility, and financial control across growing data platforms.
Strategic Consulting
& Team Empowerment
& Team Empowerment
Align strategy, build internal capabilities, and accelerate delivery through expert-led squads, training programs, and structured delivery frameworks.
Featured CASE STUDY
RESULTS
Global Brand Uses
AI to Optimize
& Grow revenue
A global brand partnered with Indicium to design an AI-enabled pricing solution that optimized campaign pricing strategy across a diverse product catalog. By combining audience segmentation, elasticity modeling, and predictive forecasting, the solution helped teams select the right products at the right price while aligning with inventory and promotional goals. Built for business users with minimal data science experience, the product improved revenue performance, pricing precision, and overall campaign effectiveness.
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%
Revenue
Increase
Increase
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%
Market Share
Growth
Growth
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%
Margin
Protection
Protection
USE CASES
AUDIENCE SEGMENTATION USE CASE
Audience Segmentation & Engagement Insights
Build detailed audience profiles and predict behavior to tailor content and campaigns.
AD PERFORMANCE USE CASE
Ad & Campaign Performance Optimization
Track impressions, conversion, and attribution to improve ad effectiveness and sales strategy.
RECOMMENDATION ENGINE USE CASE
Content Recommendation Engines
Use real-time consumption data to surface relevant stories, shows, or products to drive engagement and retention.
CHURN ANALYTICS USE CASE
Subscription & Churn Analytics
Predict churn risk and deliver insights to improve acquisition, retention, and lifetime value.
CONTENT PERFORMANCE USE CASE
Cross-Platform Content Performance
Measure and optimize how content performs across channels from web to streaming to mobile.
REVENUE FORECASTING USE CASE
Revenue Intelligence & Forecasting
Enable data-driven forecasting for ad revenue, subscriber growth, and content profitability.
Media Specialists
United States
119 West 24th St.
New York, NY
Brazil
Avenida Paulista, 1374
São Paulo, SP
Rua Patrício Farias, 131 Florianópolis, SC
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